FOR SALON OWNERS CRUSHING
THEIR BUSINESS AND LIFE

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WE NEVER MEANT TO DO THIS ALONE

Running a salon is brilliant…but it’s also a lot!

Leading a team, keeping clients flowing, staying inspired and profitable… it can feel like you’re carrying everything and everyone! 

Not Another Club exists to make sure you don’t have to.

A place for salon owners who want support, fresh ideas and the kind of community that makes the hard parts easier and the good parts even better.

Because salon ownership is far more enjoyable (and far more successful) when you’ve got the right people beside you.
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Introducing…

THE UMBRELLA 5™

I can’t stop the storm mate - but I can shield you from the rain.

The Umbrella 5™ is our signature protective support system - a team of five experts working together to guide you through the pressures business and life.

Most salon owners could never afford to hire even one of these experts - we give you all five, under one roof- for an insane low cost.
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☂️YOUR UMBRELLA 5 INCLUDES:

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📢 

MARKETING EXPERT


Get coached by the industry's biggest and most successful social media and marketing coach.

With over ½ a mill followers and 12,000 students over a decade.


💷

BUSINESS COACH


Learn powerful lesson in getting your numbers shit hot - by an accountant that takes it slow and keeps it fun.

Welcome to spreadsheets for creative minds to increase your profits.

🧠

WELLBEING MENTOR


We believe in ‘mindset before skillset' because we know how emotional salon leadership can be.

Feel stronger and more capable and become the powerhouse you are supposed to be by working on your headspace first. 

🎨

COLOUR SPECIALIST


Boost your confidence, master "the field".

The first of its kind in our industry! 24/7 access to a high level colour specialist consultant and community of great hairdressers to solve and support client dramas.

🖥️

TECHNICAL EXPERT


Because hairdressers hate tech and everything takes forever to sort out.

Not any more! Now you have your own tech geek to support you.

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A GLOBAL COMMUNITY
Of 220+ salon owners globally who are working together not against each other. 
STRONG FUCKING EDUCATION
Sophia Hilton is one of the biggest educators in the world in our industry, Not Another influencer wanna be. 
SUPPORT
Salon ownership is a bloody lonely, man. Not anymore. Guaranteed. 
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AND DESPITE HOW MUCH WE OFFER, WE’RE STILL ONE OF THE MOST AFFORDABLE SALON OWNERS MEMBERSHIP OUT THERE. AND WE ALWAYS WILL BE.
Introducing…

Your australian ambassador

Hey, I’m Loz - founder of The Rumours Are True, creative director, and self-confessed system nerd who also happens to love a bit of chaos and colour.

I’ve been in the industry for over a decade and have worked across everything from styling to salon ownership to education.
I’ve made all the mistakes, learned all the hard lessons, and built a salon culture that I’m genuinely proud of.

But more than anything, I’m here because I love sharing. The wins, the flops, the real stuff.

Because I’ve found a way to run a salon that’s both systemised and creative and I want to help you find your version of that too.


YOU'LL STOP
FEELING LIKE
YOU'RE FALLING

YOU’LL GAIN TOOLS AND KNOWLEDGE THAT GROW YOUR BUSINESS.

YOU’LL LEARN THE SECRETS SALON OWNERS USUALLY KEEP TO THEMSELVES.

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WE CHANGE YOUR LIFE IN 5 KEY AREAS:


BUSINESS & LEADERSHIP


SOCIAL MEDIA & MARKETING


WELLBEING & MINDSET

TEAM TRAINING

technology support

SOCIAL MEDIA

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You haven't got time to do social media, you're too old ba bla… I know the story. But trust me I have actual solutions to take your pain way. 

✅ Live or recorded webinars for you to join in that are baby steps simple.
✅ Printouts, trackers, and worksheets for your team meetings.
✅ Real-time feedback on your content from Sophia, her team, and your cheerleaders in the community.

🎁 Bonus:
Don't have time to do it all yourself? Put a team member in charge of your social media, and we will train them for you completely free! 

MARKETING

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How well are you marketing your business? Wouldn't you love to raise your prices and shed a few clients because you were overrun! You can. I promise. No shit fake marketing promises. It's possible. 

LEARN:
✅ The secret to email marketing that will bing in new customers!
✅ The hacks to getting to the top of Google!
✅ The secret to working with FREE influencers to bring you clients!
✅ How to use basic AI to make life more simple, for the no-tech savvy!

🎁 Bonus: Are you shit at techy stuff and computers like me? One of your umbrella 5 is a tech wizard. She'll back you up setting anything up!

WELLBEING AND MINDSET

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You love your business but my god it can bring you to tears from time to time. I get it. Been there.
That’s why we run workshops to help you...

✅ Gain confidence in being a leader.
✅ Stop you always feeling “not good enough”.
✅ Stop you suffering “on the grind” 24/7 and re-focus.

🎁Bonus: Join Wellbeing Coach Sonia Magnier for frequent check-ins to:

💬 Clear the overwhelm before the week takes over.
💬 Recalibrate your focus - what’s urgent vs. what’s actually important.
💬 Build resilience so you can lead with calm, not chaos.

🎁 Bonus: Join our wellbeing WhatsApp to get support from your community or coach 24/7.
You don’t have to have it all figured out - just show up, and let’s navigate it together.

BUSINESS AND LEADERSHIP

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We cover all aspects from those dreaded numbers to conflict management. Each month something new to get you armoured up for the challenges of being a boss.

✅ ABC easy spreadsheets that turn boring numbers into profit.
✅ The 5-step money management secrets no one taught you.
✅ Budgeting in bright colours! Academic education for creative minds that wander.
✅ Leadership for tired leaders to leave you feeling like you can do it!
✅ Tons of printouts, trackers, and worksheets to support you.

🎁 Bonus: Ask anything on the WhatsApp in between sessions for no extra cost!

FREE LEARNING FOR YOUR TEAM

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No time to train your team? Don't worry, we got you. Get a laptop setup (or phone) in the staff room and get them learning in their downtime.

✅ Social media training for even the most uninspired team member!
✅ Take pictures and videos to turn into new clients!
✅ Get your team to take responsibility for building their column.
✅ Customer service to keep those clients returning when white space is creeping in!

💬 Access anytime training so they can learn at their own pace.
💬 Q&A sessions to get real-time support.

TECH / IT SUPPORT

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You haven't got time to do social media, you're too old ba bla… I know the story. But trust me I have actual solutions to take your pain way. 

✅ Live or recorded webinars for you to join in that are baby steps simple.
✅ Printouts, trackers, and worksheets for your team meetings.
✅ Real-time feedback on your content from Sophia, her team, and your cheerleaders in the community.

🎁 Bonus:
Don't have time to do it all yourself? Put a team member in charge of your social media, and we will train them for you completely free! 
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Every resource you need, ready when you need it. A huge online storage with exclusive webinars, worksheets, and printouts.

over 30 hours of webinars and online course on business, marketing & leadership (more every month)

Workbooks to help you get unstuck & strategise

A huge amount of downloadable documents and templates to save you time.

Easy education, simple language and fun... Great for creative and neurospicy humans!

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💬

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Imagine having instant access to Sophia Hilton, her expert team, and a community of salon owners who actually understand your struggles.
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✅ Need new clients fast? Ask in the group.
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✅ Need pricing advice? Get real-time feedback.
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✅ Feeling overwhelmed? You’ve got a support network, day or night.
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You’ll never have to figure things out alone again.

WAIT THERE'S MORE

💆‍♀️ INTRODUCING OUR

In the middle of a colour and its fucking up bad?

Got a client in next week and feeling nervous?


Jump on our WhatsApp and get support not only from your community but also from a colour specialist paid to be on hand to help with your daily and emergency situations!

IF THIS DOESN’T MOVE THE NEEDLE FOR YOU - EMOTIONALLY, FINANCIALLY, OR MENTALLY- WE’LL GIVE YOU YOUR MONEY BACK! WE ONLY ASK THAT YOU’VE MADE USE OF THE SUPPORT AND GIVEN IT AN HONEST SHOT.

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Sophia Hilton is widely recognised as one of the most successful salon owners of her generation. Her tiny 12-seater salon in London, Not Another Salon, became a global phenomenon, amassing OVER HALF A MILLION FOLLOWERS and setting trends that reshaped the hairdressing industry worldwide.

A true innovator, Sophia was the first in the UK to make her salon FULLY GENDER NEUTRAL and helped pioneer concepts such as the SILENT SERVICE and MIRRORLESS COLOURING Experience, both of which have been adopted internationally.

A salon TURNING OVER 1.2 MILLION and a 18% PROFIT MARGIN at peak, Sophia's not only an innovator but one that can TURN IDEAS INTO CASH! (Money that she’s now invested into a growing London property portfolio creating passive income and a beautiful life of her family.)

A global educator, delivering education in person 12 COUNTRIES and training OVER 12,000 STUDENTS through her award-winning online platform.

Sophia teaches social media, business, and leadership in a way that is refreshingly childlike, fun for those fellow creatives that find traditional education dull as dish water.
So, what's the cost for this fancy group of people?

$2000 a month? $800 a month? $500 maybe?


For a limited time - to support our industry - we're letting this go for just $240* a month.

YES, $240.

You would never get this many experts at your fingertips for that price anywhere else.
Hurry, we guarantee we will put these prices up. This is your chance to get in early and lock it in.

*APPROXIMATELY
The amount might vary based on current exchange rate.

WHAT DO OUR MEMBERS SAY?

VIDEO TESTIMONIALS

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fREQUENTLY ASKED QUESTIONS

WHY IS THE MEMBERSHIP MORE EXPENSIVE FOR SALON OWNERS THAN FOR INDEPENDENT STYLISTS?

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Quite simply - salons get a lot more.

✅ You get at least a third more content tailored specifically to salon leadership, team dynamics, and business growth.
✅ You get a second login to train up your salon manager or social media lead so you're not carrying it all on your own.
✅ Your entire team gets access to the training - so you're not paying per head like other platforms. They can learn pricing, marketing, mindset, and more - without you having to teach it all yourself.

In truth, if we priced it based on value, it should be three times more expensive for salons, but we've worked hard to keep it fair and affordable.

MONEY'S ALREADY TIGHT AT THE MOMENT, HOW DO I KNOW THIS INVESTMENT WILL PAY OFF?

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We’re confident that if you fully immerse yourself in what we teach, your business and your life will flourish. Our members see real, measurable results - from attracting more clients to raising prices and creating stability. That’s why we stand behind it with a 100% money-back guarantee: give it three months, engage with the education, and implement what you learn. If you do that and it doesn’t work for you, we’ll refund you in full.

ARE THE WEBINARS LIVE?

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✅ Yes, all of our webinars are live as I think it’s important to keep it interactive, but if you can’t make it don’t worry they are all recorded and stored in the vault after.

CAN I FALL BEHIND?

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No, you work at your own pace, the education is there to help you, as and when you need it.

I’M NOT A SALON OWNER YET – BUT I’D LIKE TO BE IN THE FUTURE. WHICH MEMBERSHIP SHOULD I CHOOSE?

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Go for the Salon Owner membership.

Even if you haven’t opened your salon yet, this is the right choice because it gives you access to all the leadership, team management, and business-building education you’ll need to be ready.

We highly recommend starting your salon owner education at least 12 months before opening.

Why? Because building a strong foundation takes time - and the more confident and prepared you are before day one, the smoother and more successful your launch will be.

WHAT IF I JOIN AND IT’S NOT FOR ME?

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We offer a 100% money-back guarantee. All we ask is that you’ve given it at least three months, engaged with the education, and tried implementing some of the strategies in your business. If you’ve done that and still feel it’s not working for you, we’ll refund you in full, no hard feelings.